Five reasons why I read/subscribe to some tweets and not others: 1. You give me value. Maybe a great link, a quote, a stat, new website, etc.
2. You don't constantly pimp yourself. You are gracious and willing to talk about others.
3. You make me think. You make me laugh.
4. You tweet in moderation. No overtweeting. A nice steady stream of tweets.
5. You provide a personal connection, and because of that, I actually want to meet you in person.