Get Your Audience to Care

//” cannot be displayed, because it contains errors. How do you get your audience to care about your latest innovation? Well, the latest issue of Fast Company has a great article on this topic. Chip and Dan Heath's regular column digs into the practical side of this problem. The article is entitled "Selling Your Innovation: Anchor and Twist." I highly recommend checking it out, particularly as it relates to making your idea "customer friendly" so people will relate and understand your concept.

And if you haven't read Chip and Dan's book Made to Stick, go out and get a copy. It is almost two years old now, but a great read. They are working on their next book that will release in 2009, and I recently received a short teaser for it. Good stuff. These guys are really smart!