Check out my list of 7 Keys for Creating a Great Conference. Plus we catch up with John Olinger, author of Worthy Wins and special advisor and CMO for Unitus. LIsten in for updates to the Unitus journey as well as great recommendations for Christmas gfits!
All available on the H3 Leadership Podcast Episode 285. Listen in to the convo through Apple Podcasts or Spotify or on the Website.
Make sure to access the Show Notes at the H3 Leadership website.
Special thanks to WONDER PROJECT and UNITUS for their partnership on this episode.
(TV STUDIO and SUBSCRIPTION SERVICE) Wonder Project is an independent studio that produces premium theatrical films and television series. The mission is to entertain the world with courageous stories, inspiring hope and restoring faith in things worth believing in. Founded by established leaders from entertainment and technology, Wonder Project is dedicated to building a trusted brand, with projects like the most recent hit House of David. Get a FREE 7 day trial of Wonder Project on Prime Video at http://thewonderproject.com.
(FOOTWEAR and APPAREL) Unitus is a faith-focused footwear and apparel company started by current NBA player for the Orlando Magic, Jonathan Isaac. Visit http://weareunitus.com. Unitus exists to help followers of Jesus honor God in their everyday life. The most recent shoe drop is the Fortra - a lifestyle running shoe featuring 1 Samuel 2:30 on the back. Choose your favorite shoes, workout gear or leisure wear. Makes a great Christmas present for friends and family. Check them out at http://weareunitus.com.
7 Keys for a Great Conference
Know your audience- aim small, miss small. Who is your customer?
Content draws, connection retains. Create connection, conversation and community equally if not more than content
Have a bigger story and community that people can join- more people ask – who else will be there? instead of “who is speaking?”
Move towards transformation not just information or inspiration. Informed, inspired, transformed= create an experience
Be a curator and connector as much as a convener and gatherer
Be the customer of your own product – if you are your target that helps tremendously- create the conference or event or gathering you want to be part of
Environment matters – ballroom gives a certain vibe. Outdoor stadium gives a certain vibe. Be very intentional with environment.
You can also find additional interviews with Patrick Lencioni, Bob Goff, Adam Grant, Charles Duhigg, Andy Stanley, Coach PJ Fleck, Louie Giglio, Christine Caine, Kevin Kelly, NT Wright, Rick Warren, Michael Jr, Jon Gordon, Jessica Jackley, John Mark Comer, Scott Harrison, Lysa Terkeurst, and many more.