Who really has Influence?
Great question. Real influence. Who has it?
I’ll tell you one person who has influence- in terms of being able to rally the tribe and make something happen.
George Clooney.
Now regardless of whether you like George or not, he made it happen this past week.
Hope for Haiti Now. An incredible fundraising event. A major benefit concert concepted, branded, marketed, and produced. 58 million raised. In one week’s time.
The very best musicians in the world. Stopping what they were already doing to participate.
Virtually every network possible participating. Changing programming last minute.
Around 50 actors and celebrities giving up an evening to be on the phones to take donations.
A number of organizations involved receiving the donations.
Collaboration between CBS, CNN, and studios in LA, New York and London.
All of this in one week. That is influence.
Yes, but remember… it’s guiding a desire that’s already there. Those who gave the money probably were already looking for a place to happen. I’m definitely not taking anything away from what the influencers did. I’m just trying to point out how influencers really influence: they do it by reminding us of what we already know.
-Marshall Jones Jr.
More than “that’s influence”… I’d add… “that’s POSITIVE influence.” Amazing what was accomplished.